Business Jazz – 17th June 2013 – Does Backing a Failure Make You Appealing?

TOPICS THIS WEEK: When Big Corporates Chicken Out While Small People Dream Big and Achieve Greatness, Four Birds Aboating, Ewan McGregor, Charley Boorman, AJ and Melissa Leon

One way to be attractive in business is to help others achieve their goals. The bigger and crazier the ambition, the more appealing you can become by helping to achieve it. Or do you?

While everyone wants to be associated with success, what are the pitfalls of associating yourself with an endeavour that fails? Is that good for a business? Does that make it genuinely attractive or the opposite?

We explore these questions in this episode of Business Jazz.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

Four Birds Aboating
Misfits/AJ & Melissa Leon
Long Way Round (Charley Boorman and Ewan McGregor)
Podio
Go To Meeting

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 17th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 13th June 2013 – Customer Service: Good and Bad

TOPICS THIS WEEK: Customer Service: Good and Bad

The biggest threat we used to be able to make when we received bad service was to write a letter. That was utterly ineffectual in most cases. The letter was conveniently filed in the bin. Things have changed a bit. These days we can publicise our anger (or our delight) online.

But have companies woken up to this? Many haven't.

Social media is a great opportunity for businesses to engage with dissatisfied and satisfied customers alike. The latter is especially overlooked. Many companies are missing a fantastic marketing opportunity by not encouraging pleased customers to use social media.

In this episode, we run through some stories of good and bad service, and how the companies involved responded.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

David Bailey
Cherry Host
Phil Sorrell

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 13th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 10th June – Access and Boundaries

TOPICS THIS WEEK: Access and Boundaries

Gary Vaynerchuk is a visionary social media expert and entrepreneur. He recently announced that he had tasked one of his staff to shadow him and produce social media content based on his comments. His thinking is that more content equals more exposure, and more exposure brings more business.

In this week's episode of Business Jazz, we talk about some of the issues this raises. Specifically, we look at access and boundaries. Many businesses are wary of letting people in. They aren't comfortable lifting the veil. So how much access is good?

We also look at the issue of setting boundaries for employees who are producing social media on behalf of a business. Trust and responsibility become big factors.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

David Bailey

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 10th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 25th May 2013 – The Visual Podcast

TOPICS THIS WEEK: Risk, Experimentation and Change

Part of running a business and being an entrepreneur is trying new things.

We're all about connecting with our community on this podcast. We think the most successful businesses are the ones that engage well with their target market. They build communities.

In this week's episode, we talk about changing the podcast to allow us to engage better and more directly with our listeners. In fact, we're thinking about how you can participate in the actual recording of the podcast. One way of doing that is using Google+.

Our conversation leads us to discuss how audiences and companies find each other and how they build relationships. Rather than trying to please everyone all of the time, the better strategy is to please a smaller subset of people who really get your business.

That involves taking a leap of faith. Risk is part of finding your true audience.

The video

Links to people and things we mention

Chris Brogan

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

Our confirmed country tally as of this week is: 8.

We know we have listeners in Canada, Ireland, the UK, the USA, the Netherlands, Croatia, Serbia and India. If you live in a country not on this list, please let us know. We're working on an interactive Business Jazz listeners map, which we hope to launch soon.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 25th May, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 20th May 2013 – LegoMan, Storytelling and Being Human

TOPICS THIS WEEK: Storytelling, SOBCon, Social Media Camp, Customer Experience, Customer Clarity

What is your customer's experience?

Jane attended the recent SOBCon event in Chicago. This year's theme was exactly that and she reports back on some of the things she learned and taught about customer experience.

You'll also be introduced to LegoMan.

Jane was also a speaker at Social Media Camp, Canada's biggest social media conference. You'll hear how she hosted a Google+ hangout with participants from around the world. Jane even made the evening news in Canada.

Links to people and things we mention

SOBCon
Social Media Camp
Phil Sorrell's Social Hiking Podcast
David Bailey - An Englishman in the Balkans
Maaike van Dijk - Bokkers/Comma-M (Dutch)
April Ennis
Marti Konstant
Greg McQueen
Chris Brogan

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

Our confirmed country tally as of this week is: 8.

We know we have listeners in Canada, Ireland, the UK, the Netherlands, India, Croatia, Serbia and India. If you live in a country not on this list, please let us know. We're working on an interactive Business Jazz listeners map, which we hope to launch soon.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 20th May, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 12th May 2013 – Bad Service, Dead Cats and Dead Websites

TOPICS THIS WEEK: Customer Service

In this episode, we get into a conversation about customer service.

Roger's website was recently killed stone dead by a rogue squirrelly bracket ({). Unfortunately, the web hosting company didn't make tackling this issue very simple. Listener Dean Read also has a sorry story to tell about replacing a wheel on his car.

Jane relates a story from the other side of the spectrum. Her experience of WestJet. Which prompts Roger to retell a story he heard once heard from the remarkable Dinah Liversidge.

Links to people and things we mention

Chris Brogan
Dean Read
Dinah Liversidge

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

Our confirmed country tally as of this week is: 8.

We know we have listeners in Canada, Ireland, the UK, the Netherlands, India, Croatia, Serbia and India. If you live in a country not on this list, please let us know. We're working on an interactive Business Jazz listeners map, which we hope to launch soon.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 12th May, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.

Business Jazz – 4th May 2013 – Fear

TOPICS THIS WEEK: Fear, Firewalking, The Flinch by Julien Smith, SOBCon, Social Media Camp

Fear is a powerful hurdle we all have to overcome in life. Often, the fear wins out and we don't negotiate the hurdle. Our lives end up poorer for it. We don't progress.

So what can we do to overcome this fear? We discuss solutions ranging from fire walking to smashing plates.

Fear is also a great ingredient in the story of our business. Admitting the fears we have and the hurdles we have to overcome, along with our doubts, makes us human. It makes it easy for others to connect with what we want to achieve. They start rooting for us and following our story.

Brian Moore of Peak Potential at one of his firewalking events. By the way, that's concentration on his face, rather than pain © 2012 Roger Overall

Links to people and things we mention

Chris Brogan
Social Media Camp
SOBCon
Brian Moore, Peak Potential
The Flinch/Julien Smith

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

Our confirmed country tally as of this week is: 8.

We know we have listeners in Canada, Ireland, the UK, the Netherlands, India, Croatia, Serbia and India. If you live in a country not on this list, please let us know. We're working on an interactive Business Jazz listeners map, which we hope to launch soon.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 4th May, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.