Business Jazz – 17th June 2013 – Does Backing a Failure Make You Appealing?

TOPICS THIS WEEK: When Big Corporates Chicken Out While Small People Dream Big and Achieve Greatness, Four Birds Aboating, Ewan McGregor, Charley Boorman, AJ and Melissa Leon

One way to be attractive in business is to help others achieve their goals. The bigger and crazier the ambition, the more appealing you can become by helping to achieve it. Or do you?

While everyone wants to be associated with success, what are the pitfalls of associating yourself with an endeavour that fails? Is that good for a business? Does that make it genuinely attractive or the opposite?

We explore these questions in this episode of Business Jazz.

The video

Here is the video of the Google+ hangout recorded during the recording of this week's podcast episode:

Links to people and things we mention

Four Birds Aboating
Misfits/AJ & Melissa Leon
Long Way Round (Charley Boorman and Ewan McGregor)
Podio
Go To Meeting

New rallying point

You are a big part of the story of this podcast. We'd like you to be an even bigger part of it. To help with that, and to help us have discussions about being genuinely attractive in business, we've established a LinkedIn group. Please knock on the door and we'll let you in.

Country tally

We're hoping to get a listener in every country in the world. The amazing, super, fantastic, wonderful Phil Sorrell has produced an interactive map for us. If you have a Twitter account, you'll be able to add yourself to the map. Hurry – maybe you can be the first in your country.

You can find the map here: Business Jazz Global Listener Map.

Listening to the podcast

You can listen to this week's podcast using the player at the top of the post or download it directly here: Business Jazz – 17th June, 2013.

We're also in iTunes. We'd love it if you subscribed or left some feedback.

Business Jazz Players

This podcast is a collaboration of people dotted around the world. Most of us have never met each other. It's quite a story and it's still evolving. 
If you'd like to read what's happened so far, you'll find it here: Our Story.